Focused on the upper Texas coastline, American Bird Conservancy, Gulf Coast Bird Observatory, and many other stakeholders will work to directly reduce trash accumulating on coastal beaches. This effort will include a strategic coordinated education and outreach campaign to engage local communities, stakeholders, and natural resource managers whose coastal lands and areas are impacted by trash and plastic pollution. This will be accomplished through regular year-round beach cleanups and various education efforts that will engage all age groups within local communities. Our team will work with existing stakeholders to develop/synthesize trash data collection protocols and we will report these data using an online tool such as DontTrashAGoodThing.org. Trash/Plastic Free Pledges and voluntary Trash Management and Prevention plans will ensure that citizens, visitors, and state, local, and federal agencies and municipalities are actively and collaboratively pursuing long term solutions to trash and plastics removal and prevention. A behavioral change evaluation component is also included in this three-year effort.